Project MUSE - Enterprise & Society-Volume 5, Number 1, March 2004

Marketing Gum, Making Meanings: Wrigley in North America, 1890-1930

Daniel J. Robinson

pp. 4-44

Selling French Films on Foreign Markets: The International Strategy of a Medium-Sized Film Company

Gerben Bakker

pp. 45-76

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Entrepreneurs in the Southern Upcountry: The Case of Spartanburg, South Carolina, 1815-1880

Bruce W. Eelman

pp. 77-106

The Suez Company's Concession in Egypt, 1854-1956: Modern Infrastructure and Local Economic Development

Caroline Piquet

pp. 107-127

Great Transformations: Economic Ideas and Institutional Change in the Twentieth Century (review)

Roger Middleton

pp. 128-130

Histories of Leisure (review)

Nancy Packer

pp. 130-132

The Struggle for Control of Global Communication: The Formative Century (review)

David Hochfelder

pp. 132-134

Dressing Renaissance Florence: Families, Fortunes, and Fine Clothing (review)

Daryl M. Hafter

pp. 134-136

The Myth of the French Bourgeoisie: An Essay on the Social Imaginary, 1750-1850 (review)

John Smail

pp. 136-138

Family, Family Firm, and Strategy: Six Dutch Family Firms in the Food Industry, 1880-1970 (review)

James Alan Jaffe

pp. 138-140

A Nation of Shopkeepers: Five Centuries of British Retailing (review)

Evan Roberts

pp. 140-142

A Computer Called LEO: Lyons Teashop and the World's First Office Computer (review)

Jonathan Coopersmith

pp. 142-144

When Champagne Became French: Wine and the Making of a National Identity (review)

Renato Giannetti

pp. 144-145

The Wealth of Nations Rediscovered: Integration and Expansion in American Financial Markets, 1780-1850 (review)

Ronald Schultz

pp. 146-147

Street of Dreams--Boulevard of Broken Hearts: Wall Street's First Century (review)

Michael French

pp. 148-149

Telegraph Messenger Boys: Labor, Technology, and Geography, 1850-1950 (review)

Christopher Wright

pp. 149-151

Airlines and Air Mail: The Post Office and the Birth of the Commercial Aviation Industry (review)

Eric Schatzberg

pp. 151-153

Capital Flows and Crises (review)

Leslie Hannah

pp. 154-155

Faith in the Market: Religion and the Rise of Urban Commercial Culture (review)

Craig H. Roell

pp. 155-157

A Consumer's Republic: The Politics of Mass Consumption in Postwar America, and: Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency (review)

Lawrence B. Glickman

pp. 157-161

Worked Over: The Corporate Sabotage of an American Community (review)

Daniel Friel

pp. 162-163

The Market, the State, and the Export-Import Bank of the United States, 1934-2000 (review)

Dale L. Flesher

pp. 164-165

To Save the Land and People: A History of Opposition to Surface Coal Mining in Appalachia (review)

Craig Pascoe

pp. 166-167

The Advertising Age Encyclopedia of Advertising (review)

Pamela Walker Laird

pp. 168-171

The Development of Modern Business (review)

Lars Engwall

pp. 171-173

Dead on Arrival: The Politics of Health Care in Twentieth-Century America (review)

Declan O'Reilly

pp. 173-175

From Airline Reservations to Sonic the Hedgehog: A History of the Software Industry (review)

Erik P. Rau

pp. 175-177

Editor's Introduction

Kenneth Lipartito

pp. 1-3

ISSN	1467-2235
Print ISSN	1467-2227
Launched on MUSE	2004-03-24
Open Access	No

Enterprise & Society

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Volume 5, Number 1, March 2004

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